Case Study: Microsoft inspires global engagement with Belief Agency’s People of Action storytelling

Microsoft’s People of Action story earns 1.2M views in 24 hours with Belief Agency

Microsoft Corporation, as part of its People of Action program, sought to tell the inspiring story of a young engineer creating affordable robotic prosthetics. Their challenge was to capture this unfolding, human-centric story across multiple states while managing complex logistics, including filming in secure locations on their own campus. They partnered with Belief Agency to produce a series of documentary films.

Belief Agency implemented a solution by breaking the narrative into three thematic five-minute documentaries. This approach balanced the logistical demands with the need for authentic storytelling. The results were highly successful, as the story went viral. One video received 1.2 million views and 20,000 shares within 24 hours on Mashable alone, with significant additional coverage and engagement across other major platforms.

Microsoft Corporation