Case Study: Dunn Lumber modernizes its brand with Belief Agency

Dunn Lumber refreshes its brand for a new generation with Belief Agency after 2013

Dunn Lumber, a family-owned lumber company with a multi-generational legacy, faced the challenge of communicating its core values of trust and quality to a new generation of customers and employees amidst competition from big-box stores. They engaged Belief Agency to help modernize their brand storytelling and clarify their messaging to differentiate themselves in the market.

Belief Agency developed an internal film that so effectively communicated Dunn Lumber's culture that it was made public-facing. The agency then executed a visual rebrand, giving the long-standing "Danny Dunn" mascot a friendlier and more approachable look while updating the overall visual system for greater consistency and digital versatility. This work by Belief Agency resulted in a more current and unified brand identity that remained familiar, helping to secure Dunn Lumber's story for future generations.

Dunn Lumber