Case Study: Caffe Vita modernizes its brand story and e-commerce site with Belief Agency

Caffe Vita launches refreshed e-commerce site in 2020 with Belief Agency

Caffe Vita, a Seattle-based coffee roastery, faced the challenge of rearticulating its brand story under new leadership in 2020. They enlisted Belief Agency, which used its Belief Process to help clarify the company's core truth and modernize its brand while honoring its history.

Belief Agency developed the core brand truth that "meaningful connections make life better," which became the foundation for new messaging, a warm visual design, and a completely refreshed e-commerce website. The solution included a custom illustration library and a content strategy focused on education and engagement. The result was a new belief-driven website that Caffe Vita's leadership credited with authentically reflecting the company's core values and culture.

Caffe Vita