Case Study: Head Strong Workplaces boosts SEO visibility with BeKonstructive Marketing

Head Strong Workplaces boosts Google organic sessions 87% with BeKonstructive Marketing

Head Strong Workplaces, a Brisbane-based workplace psychology consultancy founded by psychologist Sam Sellwood, faced a significant challenge with its online visibility. Despite having a well-designed website, the business had virtually no organic search presence due to keyword-thin content, leaving it unfindable by potential clients searching for its niche services. The company engaged BeKonstructive Marketing to perform an SEO engagement to address this critical gap.

BeKonstructive Marketing implemented a strategy focused on comprehensive keyword research and high-impact on-page content rewrites to naturalize keywords while preserving the client's authentic voice, alongside technical and off-page foundation work. The results were substantial, including an 87% increase in Google organic sessions, a 738% growth in monthly search impressions, and a #1 Google ranking for the key term "peer support program." The vendor's work successfully built a search presence from the ground up, with results that continued to improve after the project concluded.

Head Strong Workplaces