Case Study: Well Pharmacy achieves a more distinctive, community-focused brand with The Behaviours Agency

Well Pharmacy rolls out new brand across 2024 with The Behaviours Agency

Well Pharmacy faced the challenge of needing a new brand positioning and reinvigorated identity to deliver stand-out and memorability in an uninspiring sector where all brands looked the same. To address this, they partnered with The Behaviours Agency, which employed behavioural insights, strategy, and design services.

The Behaviours Agency developed a new strategy informed by the insight that people feel reassured by real people when it concerns their health. This led to a new brand positioning and a suite of assets, including a distinctive plus sign logo derivative, an extended color palette, and a dedicated tone of voice. The revamped brand design was rolled out across the entire business in 2024. While brand metrics are confidential, the work was highly commended at an awards show and the client praised The Behaviours Agency for their exceptional work.

Well Pharmacy