Case Study: Sow the City achieves a stronger, more consistent brand with The Behaviours Agency

Sow the City strengthens brand consistency and wins vital partnerships with The Behaviours Agency

Sow the City, a Manchester-based social enterprise, faced the challenge of having a visual identity that resonated with local communities but lacked the consistency and maturity needed to engage corporate partners for vital funding. The Behaviours Agency was enlisted to address this branding challenge.

Using behavioural insights, The Behaviours Agency revitalized the brand with a new logo and visual identity that connects urban landscapes with nature. They implemented a comprehensive design system, including an accessible colour palette and user-friendly templates, to ensure consistency. This rebrand successfully positioned Sow the City to appeal to both community and corporate audiences, nurturing broader engagement and support.

Sow the City