Case Study: Sharps achieves a 30% increase in design appointments and sales conversions with The Behaviours Agency

Sharps boosts design appointments and sales conversions by 30% with The Behaviours Agency

Sharps, a bedroom retailer, faced the challenge of redesigning the shopping experience at its flagship London showroom to align with its new brand positioning and ultimately drive design appointments and sales conversions. To address this, they worked with The Behaviours Agency, which utilized its retail communication tool, SHOP.

The Behaviours Agency conducted a Retail Safari to gather inspiration and insights from various retail environments. Following this, they held an innovation workshop to analyze the findings and create a bespoke SHOP model for Sharps. This new store concept used brand heuristics and positive friction points to seamlessly guide customers. The solution delivered by The Behaviours Agency resulted in a 30% year-over-year increase in both design appointments and sales conversions.

Sharps