Case Study: Sharps Bedrooms drives more home design appointments with The Behaviours Agency

Sharps Bedrooms drives twice as much storage space appointments with The Behaviours Agency

Sharps Bedrooms, a fitted wardrobe company, faced the challenge of driving new home design appointments. They hired The Behaviours Agency to create a 30-second TV commercial (TVC) to achieve this growth.

The Behaviours Agency developed a strategy anchored in a behavioural insight. Their TV campaign shifted the comparison shoppers make by visually demonstrating that a Sharps fitted wardrobe offers twice as much storage space as a freestanding one in the same area. This approach successfully drove a record number of design appointments and contributed to significant business growth, which was a cited factor in the company's subsequent successful sale to venture capitalists.

Sharps Bedrooms