Case Study: Karndean Achieves Greater Brand Awareness with The Behaviours Agency

Karndean boosts brand perception by 87% with The Behaviours Agency

Karndean, a flooring company, faced the challenge of low brand awareness and entering the consumer journey too late, despite high product quality and trust. They approached The Behaviours Agency to reposition their brand and develop an above-the-line advertising campaign to increase top-of-mind awareness and establish category authority before customers reached the point of purchase.

The Behaviours Agency developed a strategy that rejected generic competitor aesthetics and instead connected Karndean to the emotional power of real family life, summarized by the campaign line 'Life is lived on these floors'. This approach made the brand more memorable. The resulting campaign delivered a significant measurable impact, with 81% of consumers stating it stood out from other advertising and 87% reporting an improved perception of the brand and a higher likelihood to consider Karndean.

Karndean