Case Study: Hedges Direct builds a distinctive, customer-focused brand with The Behaviours Agency

Hedges Direct launches a distinctive new brand in weeks with The Behaviours Agency

Hedges Direct, a retailer of hedging plants, faced the challenge of engaging both its traditional B2C customers and a new B2B audience while overcoming online purchasing barriers rooted in customer uncertainty. The Behaviours Agency was tasked with a comprehensive brand transformation to address this, leveraging behavioural insights, brand strategy, and creative design.

The Behaviours Agency developed a new brand proposition centered on the slogan "We've got it," which positioned Hedges Direct as trusted experts. The visual and verbal identity was overhauled with a modern palette, organic graphics, and a relatable tone of voice, prominently featuring real employees dubbed "The Hedgers" to build empathy and trust. This created a distinctive and scalable brand world designed to drive emotional connection and growth, with the client reporting a super quick turnaround and a well thought-through result that resonated with their business goals.

Hedges Direct