Case Study: Larze Multinational E-commerce Company reduces fraud and improves conversion with BehavioSec Behavioral Biometrics

Larze Multinational E-commerce Company - Customer Case Study

Larze Multinational E-commerce Company, a medium-sized multinational online merchant, faced increasing fraud, particularly from bots and first-time fraudsters in new markets. Their legacy security solutions lowered fraud but added significant friction to the checkout process, which hurt conversion rates. Seeking a frictionless and scalable solution, they selected BehavioSec's Behavioral Biometrics software.

BehavioSec's solution was implemented on the merchant's web channel, providing continuous authentication for both desktop and mobile users. This allowed the company to simplify its checkout procedure, drastically lower the rate of first-time fraud, and nearly eliminate machine-related attacks. The results included a greatly improved conversion rate, a significant reduction in manual review costs, and stronger security across all markets without adding user friction.