Case Study: Radegast strengthens its water-conservation campaign with Behavio

Radegast boosts message understanding to 53% with Behavio

The European brewery Radegast wanted to ensure its new campaign about water conservation in beer production would be clearly understood before a full launch. They collaborated with Behavio to conduct a concept test for the campaign materials.

Behavio tested the campaign concept and provided comprehensive results, which showed the message was understood and emotionally engaging but needed a stronger connection to the brand. After Radegast made minor adjustments based on these insights, Behavio helped them successfully launch the campaign on the Czech market.

Radegast