Case Study: Pillow improves brand tracking with Behavio

Pillow grows revenue by a third with Behavio brand tracking

The customer, Pillow, is an insurance company aiming to reinvent its industry and stand out in a competitive market. To make informed strategic decisions during its rapid growth, Pillow needed to measure its brand strength and required solid data. They turned to vendor Behavio for its brand tracking service.

Behavio's solution provided Pillow with clear data on their growing brand awareness, effective product communication, and key competitors. This allowed the company to firmly grasp market dynamics and confirm their marketing efforts were paying off. As a result of using Behavio, Pillow achieved meteoric growth, including a 33% revenue increase in 2023 and a projected revenue surpassing one billion dollars the following year.

Pillow