Case Study: Pillow achieves clearer brand tracking insights with Behavio

Pillow boosts revenue by a third in 2023 with Behavio

Pillow, a rapidly growing insurance company, needed to track its brand health and customer perceptions to ensure it was satisfying user needs and staying competitive. To achieve this, Pillow partnered with Behavio for its brand tracking service.

Using Behavio's brand tracking, Pillow gained clear insights into how its brand awareness was growing and which products were resonating. This allowed them to focus their marketing efforts effectively. As a result, Pillow now has a firm grasp on the market and the performance of its marketing, with revenue increasing by a third in 2023.

Pillow