Case Study: ONIO grows tire sales by 52% with Behavio Heatmaps

ONIO grows tire sales 52% year-over-year with Behavio

ONIO, through its e-shop Pneumatiky, faced a challenge in choosing between two promising creative concepts for a major campaign promoting its all-season tires. They needed data-backed validation to select the most effective direction before investing a large budget. They turned to vendor Behavio for a Concept Test to identify which idea would resonate best with their audience.

Behavio's testing revealed a clear winning concept, "The Collection of Excuses," which scored higher on brand fit and emotional response. Following Behavio's recommendation, the chosen concept was optimized with stronger branding before production. The resulting campaign drove tire sales up by 52% year-over-year, a growth rate that was twice that of the overall market, and secured ONIO a dominant 32% market share in the segment.

ONIO