Case Study: ONIO drives 52% tire sales growth with Behavio

ONIO boosts tire sales 52% with Behavio

The customer, ONIO, faced a challenge for its e-shop Pneumatiky. They needed to choose between two promising creative concepts for a major all-season tire campaign and wanted to avoid making a high-stakes decision based on gut feeling alone. They utilized the Behavio platform for a concept test to find a data-backed solution.

Behavio's testing identified a clear winning concept, "The Collection of Excuses," and provided key insights to optimize it. The resulting campaign drove a 52% year-on-year growth in tire sales, which was twice the rate of the overall market, and secured ONIO a dominant 32% market share in the segment.

ONIO