Case Study: Olivie boosts awareness and revenue with Behavio Heatmaps

Olivie boosts revenue 37% with Behavio

Olivie, a European online jewelry brand, faced the challenge of selecting the right creative concept for its first-ever TV campaign in a market dominated by Pandora. They needed to ensure the chosen concept would maximize brand recall and resonate with their target audience. To make this critical decision, Olivie turned to vendor Behavio for its concept testing and pretesting services.

Behavio's pre-testing revealed a clear winner, the "Family Silver" concept, which significantly outperformed the alternative in brand recall, emotional response, and originality. Following the data-driven recommendation from Behavio, Olivie launched the optimized campaign. The results were substantial, including a 37% increase in revenue, a doubling of spontaneous brand awareness, and a massive 446% surge in direct web traffic.

Olivie