Case Study: Meatfly sharpens brand messaging with Behavio Market Mapping

Meatfly focuses on the 8-in-10 customer priorities with Behavio

Meatfly, a brand with strong roots in the board sports community, faced the challenge of kickstarting growth and understanding which messages could break through in an overcrowded online market. They partnered with the vendor Behavio to utilize its market mapping service and obtain data on what customers truly care about when buying clothes online.

Behavio's market tracking provided the insight that customers prioritize comfort, price, design, quality, and durability, while attributes like brand origin and history are nearly unimportant. This data gave Meatfly and their agency Digihive a clear guide for future communication, allowing them to confidently focus on messages that customers actually notice and value. The solution provided by Behavio created a solid data foundation for all of the brand's future strategic decisions.

Meatfly