Case Study: Kiwi.com achieves clearer brand results with Behavio

Kiwi.com launches 6 brand trackers across Europe with Behavio

Kiwi.com, a Czech travel-tech company, faced the challenge of needing a flexible way to track its brand perception across multiple European markets, each at a different stage of growth. Their previous solution was overly complex, costly, and slow. They partnered with Behavio for its brand tracking service to gain clearer insights.

Behavio implemented a highly flexible brand tracking solution that allowed Kiwi.com to time research waves around its marketing campaigns across six countries. This agility enabled the team to compare pre- and post-campaign brand metrics, adjust budgets in real time, and fine-tune strategies. As a result, Kiwi.com effectively used the data to strengthen its brand, with one targeted push in a low-awareness market resulting in a clear and measurable lift in the next wave of tracking.

Kiwi.com