Case Study: GymBeam doubles awareness in Italy with Behavio heatmaps

GymBeam doubles awareness in one quarter with Behavio

GymBeam, a fast-growing sports nutrition brand, was entering the Italian market and needed to validate a major nationwide campaign fronted by an influencer before committing its media spend. Their challenge was to determine if the creative and ambassador choice would effectively grow brand awareness in a new market. They partnered with the vendor Behavio for brand tracking and ad pre-testing services.

Behavio pre-tested the campaign creative and confirmed it would be a hit, specifically recommending to keep the influencer, Danny Lazzarin, front and center. Following the campaign, Behavio's brand tracking showed that awareness for GymBeam in Italy doubled in a single quarter. As a result, GymBeam renewed its partnership with Lazzarin and gained a proven, data-backed playbook for expanding into new markets.

GymBeam