Case Study: Footshop Revitalizes Brand Awareness with Behavio Brand Tracking

Footshop revives its brand with Behavio as monthly impressions climb

Footshop, a leading streetwear and sneaker retailer in the CEE region, faced a challenge with declining key brand health indicators. They needed to balance their performance marketing with brand-building efforts. To address this, they partnered with Behavio and utilized its brand tracking service to gain a deeper understanding of their brand's strength and audience perceptions.

Behavio provided critical insights that led Footshop to adopt a data-driven marketing approach and allocate a meaningful budget to brand-building for the first time in years. As a result, Footshop's brand awareness grew, they regained brand momentum, and saw a steady increase in monthly impressions, culminating in a successful Christmas campaign in 2024.

Footshop