Case Study: Fermato boosts brand recall with Behavio Heatmaps

Fermato boosts brand recall by 12 points with Behavio

Fermato, a maker of natural seasonings, needed to ensure its new video campaign would effectively deliver its message and be memorable to viewers before shooting began. The company used Behavio's pre-testing service on its animatic to identify potential weaknesses in the creative.

Behavio's test revealed that while the concept was strong, branding faded during the ad's key emotional moments. Following Behavio's recommendation, Fermato integrated visual brand cues into these scenes. This change resulted in a 12 percentage point increase in brand recall for the final ad.

Fermato