Case Study: E.ON chooses the winning campaign concept with Behavio Heatmaps

E.ON picks the best concept from 20 options with Behavio in days

E.ON, a major energy company operating in over 30 countries, faced the challenge of selecting the most effective advertising concept from a tender with 20 different options from four agencies. They needed a reliable method to identify a communication strategy that would resonate with their target audience and turned to vendor Behavio for a concept test to gain data-driven insights.

Behavio provided a comprehensive comparative analysis that identified the standout "Watt" concept, which balanced entertainment with clear brand messaging. The solution warned against overusing the wordplay but confirmed the concept's effectiveness in a subsequent test. As a result, E.ON launched the campaign, which achieved high viewer engagement and was easily recognized as an E.ON ad, allowing it to stand out in a competitive market.

E.ON