Case Study: Dr. Max improves cross-market ad effectiveness with Behavio Heatmaps

Dr. Max strengthens TV campaign effectiveness across 35% Czech market with Behavio

Dr. Max, the second-largest pharmacy chain in the European Union, faced the challenge of understanding how its brand campaigns resonated across different European markets. They needed to know if a single creative concept would be equally effective everywhere or what adjustments were necessary, particularly in regions with lower brand awareness. To answer these questions, they turned to Behavio to test their next TV campaign.

Behavio's testing revealed that simply translating the campaign would not be effective. The data showed that in markets with lower awareness, the brand needed to be made more visible through its distinctive symbols and mentioned more frequently, though the ad's emotional appeal worked everywhere. Armed with these concrete insights from Behavio, Dr. Max optimized its campaigns based on local specifics, which made discussions with local teams easier and allowed them to immediately proceed with testing and refining new creatives for the Romanian market.

Dr. Max