Case Study: Dermacol clarifies its marketing priorities with Behavio Market Mapping

Dermacol confirms winning brand strategy with Behavio: key drivers matter to 80% of customers

Dermacol, a cosmetics and skincare brand, wanted to confirm if its brand strategy built on tradition and family values still resonated with customers. They were concerned competitors might be outperforming them in crucial areas. To explore this, they turned to Behavio for its market mapping service.

Behavio's market mapping revealed that Dermacol performs strongly on key customer drivers like price-quality ratio and reliability, while attributes where competitors were stronger were marginal to consumers. This confirmed Dermacol's strategy was on solid ground, allowing them to stop worrying about competition in unimportant areas. As a result, Dermacol was so satisfied that it expanded its cooperation with Behavio to include ad pre-testing for future campaigns.

Dermacol