Case Study: Blue Style wins the pitch with Behavio heatmap concept testing

Blue Style wins its pitch with Behavio by refining a mascot that drove above-average positive emotions

Blue Style, a travel agency, and their creative agency VCCP faced the challenge of ensuring a newly created fluffy blue mascot would resonate emotionally with their target audience and align with the brand's identity before a crucial pitch. To address this, they turned to Behavio for its concept testing service.

Using Behavio's insights, VCCP refined the mascot based on audience feedback, which found the character to be original and emotionally engaging. This data-backed approach resulted in a successful pitch win for Blue Style. The vendor, Behavio, provided the crucial validation and confidence needed to present an audience-approved concept.

Blue Style