Case Study: Big Shock doubles ad impact with Behavio Heatmaps

Big Shock boosts mental availability by 20% with Behavio

Big Shock, one of Europe's largest energy drink brands, faced the challenge of determining which of their three pre-tested TV ads would perform best in order to maximize their campaign's impact. They enlisted Behavio and its ad testing service to gain clear, data-driven insights.

Behavio's testing revealed that one ad performed twice as well as the second, while a third ad performed over three times worse. Based on these insights, Big Shock focused its media spend on the top two ads. This strategy led to a highly successful campaign, increasing Big Shock's mental availability among viewers by 20%.

Big Shock