Case Study: Becherovka refines its campaign concept with Behavio Heatmaps

Becherovka refines its ad concept in a few days with Behavio

Becherovka, a well-known herbal liqueur brand, needed to test whether its new "bittersweet nightcap" concept focusing on the bottle cap would resonate with its audience. The brand partnered with the vendor Behavio to conduct a concept test using its platform for this purpose.

Behavio guided the teams to present the concept as a video storyboard. The test provided clear insights within days, confirming the storyboard was well-received and the message was understood. Based on Behavio's feedback, a dessert shown in the ad was replaced and a scene was adjusted for the final production. These changes, informed by user testing, resulted in a campaign that truly connected with people.

Becherovka