Case Study: OVO Energy gains insights for Spanish market expansion with BeHappy Co.

OVO Energy launches Spanish research with BeHappy Co. after surveying 1,000 participants

OVO Energy, a leading UK energy technology company, sought to expand into the Spanish market. They partnered with BeHappy Co. to conduct comprehensive market and user research to understand the unique behaviors and needs of Spanish energy consumers and to adapt their product and signup process accordingly.

BeHappy Co. implemented a multi-stage research solution involving qualitative in-depth interviews and a quantitative survey of 1,000 participants. This approach identified key consumer triggers and preferences, providing OVO Energy with actionable insights. The vendor delivered three detailed reports, enabling OVO to launch a Spanish landing page and begin applying the research takeaways to effectively enter the new market.

OVO Energy