Case Study: Les Poulettes achieves international marketplace growth with BeezUP

Les Poulettes.fr clocks >20% annual growth due to its internationalisation strategy on marketplaces

Les Poulettes, a French jewelry and accessories e-commerce brand, faced the challenge of expanding internationally via marketplaces. They struggled with the complex management of a product catalogue with thousands of variants, a lack of technical knowledge for integration, and the need to automate processes for product publication, orders, and stock synchronization. To overcome this, they partnered with the vendor BeezUP for its e-commerce feed management solution.

BeezUP implemented a solution that automated and centralized the management of product feeds for multiple marketplaces. This allowed Les Poulettes to efficiently handle their extensive catalogue and customize product information for different countries. The results were significant, including over 20% annual growth, expansion into five countries including the US, and generating 90% of their sales volume through marketplaces. BeezUP's platform was instrumental in tripling their number of product references and facilitating this international success.

Les Poulettes

Florent Ducauroix

Co-Founder & Development Manager