Case Study: HealthStream achieves record inbound sales and ROI tracking with BeeSeen Solutions' optimized Google AdWords campaign

HealthStream reaches all-time-high inbound sales with BeeSeen Solutions while cutting marketing budget to a 3-year low

The customer, HealthStream, a large provider of healthcare training and certification services, was dissatisfied with its prior PPC management and sought a new partner. HealthStream challenged BeeSeen Solutions to manage an optimized Google AdWords campaign and integrate sales lead tracking to determine advertising ROI.

BeeSeen Solutions conducted extensive interviews with HealthStream staff before launching the campaign and developing a new lead tracking strategy. As a result, HealthStream achieved an all-time high for inbound sales by the end of January 2015 while using its smallest marketing budget in three years. For the first time, the company could accurately track ROI, which BeeSeen Solutions helped maximize.

HealthStream