Case Study: Wotif boosts audience engagement with BeeLiked

Wotif reaches 1.4M social reach with BeeLiked

Wotif, an online travel company, sought to increase audience engagement and collect user-generated content from its traveling fans. They partnered with the vendor BeeLiked to implement a rolling monthly photo contest called the Wotif Wanderlust Photo Contest, utilizing BeeLiked's platform to manage the initiative.

The solution from BeeLiked enabled Wotif to pull photo entries using a specific hashtag from all major social networks and allowed users to connect their Facebook or Instagram albums. The platform also facilitated user voting to further drive engagement. This initiative successfully generated a significant 1.4 million social media reach for Wotif, effectively gathering valuable content and insights from their audience.

Wotif