Case Study: Visit London boosts engagement and photo contest participation with BeeLiked

Visit London drives 80K+ entries and 255K votes with BeeLiked

Visit London, the official organization promoting tourism to the city, used BeeLiked's Photo Contest campaign to create engagement around the launch of a new Paddington Bear film. Their challenge was to promote London's iconic locations and a charity treasure hunt in a way that would capture public interest and encourage widespread participation.

The solution implemented by BeeLiked was a platform that served as a hub for a photo competition, where entrants found custom-designed Paddington statues across London and submitted pictures via social media. The campaign was a major success for Visit London, generating an 80,000+ entry photo gallery, 255,000 fan votes, and a social reach of 2.1 million. Most significantly, the initiative helped raise approximately £950,000 for children’s charities.

Visit London