Case Study: Macmillan Publishers boosts book fan engagement and opt-ins with BeeLiked

Macmillan Publishers drives 57% conversion with BeeLiked

The customer Macmillan Publishers, a major publishing house, approached vendor BeeLiked to create an interactive campaign for the launch of the thriller novel *An Anonymous Girl*. Their challenge was to develop a campaign that would intrigue prospective readers by bringing the book's central themes to life, with the ultimate goal of driving sales for the new release.

BeeLiked's solution was to create an interactive personality quiz chatbot that mimicked a morality survey from the novel's storyline, making participants feel they were being watched. This campaign by BeeLiked was highly successful, achieving a 57% conversion rate, a 52% opt-in rate for marketing data, and a 7.5% referral rate, effectively engaging fans and supporting the book's launch.

Macmillan Publishers