Case Study: Kaplan grows leads with BeeLiked’s daily quiz promotion

Kaplan drives 150k+ quiz entries and 30% ROI with BeeLiked

Kaplan sought to drive sign ups for its online courses and capture opt-in marketing data from students across the U.S. To achieve this, they partnered with vendor BeeLiked to implement a gamified lead generation solution using a daily quiz.

BeeLiked's solution was a scheduled daily quiz called "Win your Way," which encouraged repeated entries and was promoted by student ambassadors with unique tracking links. The campaign generated over 150,000 entries and delivered a 30% ROI, resulting in a significant increase in student registrations for Kaplan's online courses.

Kaplan