Case Study: Thistle Hotels boosts opt-ins and referrals with BeeLiked

Thistle Hotels - Customer Case Study

The CRM marketing team at Thistle Hotels, part of GLH Hotels, sought to grow its marketing database and drive direct bookings to its website. They partnered with vendor BeeLiked and implemented a "Spin The Wheel" contest in the lead-up to the Christmas holidays.

BeeLiked created a custom "Spin The London Eye" campaign, which offered prizes like a weekend hotel stay. This solution achieved a 65% visitor-to-entry conversion rate, a 55% marketing opt-in rate, and a 48% viral referral rate, significantly boosting Thistle's lead generation and engagement efforts.

Thistle Hotels