Case Study: Macmillan Publishers builds anticipation for Nora Roberts’ book launch with BeeLiked

Macmillan Publishers - Customer Case Study

Macmillan Publishers, through its imprint St. Martin’s Press, challenged BeeLiked to build excitement for the launch of Nora Roberts' novel 'Of Blood and Bone'. The goal was to engage the author's extensive fan base and generate anticipation for the book's cover reveal.

BeeLiked implemented a chatbot and poll solution using its Image Reveal application. This campaign allowed each user entry to gradually reveal the book cover pixel by pixel, creating a suspenseful experience. The solution was highly effective, achieving a 66% conversion rate from contest entry to user vote, successfully building audience excitement for the new release.

Macmillan Publishers