Case Study: Malfy boosts lead generation and product awareness with BeeLiked gamification

Malfy Promotion for Lead Gen and Product Awareness

Malfy, a premium gin brand under Pernod Ricard, partnered with GLH Hotels on a co-promotion to generate product awareness and leads. Their challenge was to reduce customer acquisition costs by gathering better targeting information for future marketing while celebrating their product in a fresh summer setting. They engaged the vendor, BeeLiked, to implement a digital solution for this campaign.

BeeLiked implemented a custom digital spin wheel promotion, which was designed and launched in just over a day. The solution offered instant-win prizes to engage the audience in exchange for their data. A GLH marketing manager praised the BeeLiked platform for its ease of use and superior support, stating it provided a clear competitive advantage and prevented operational concerns. The campaign successfully captured valuable customer data to aid in lowering future acquisition costs.

Malfy