Case Study: Star Alliance boosts trade show engagement with BeeLiked's Spin the Wheel game

Star Alliance - Customer Case Study

Star Alliance sought a way to attract and engage attendees at a busy Business Travel Show. They approached vendor BeeLiked to create a fun and interactive game for their exhibition stand to drive traffic and visitor interaction.

BeeLiked developed a custom, visually striking digital Spin the Wheel game designed to work seamlessly on a large event touchscreen as well as on mobile devices. The game's technology used weighted probabilities to manage the distribution of a major prize. The campaign was a significant success, generating a 68% conversion rate and creating lines of people eager to play, which led Star Alliance to plan to use the BeeLiked solution at future events.

Star Alliance