Case Study: Integrated Speciality Coverages boosts broker policy binds with BeeLiked gamified sales incentives

Integrated Speciality Coverages - Customer Case Study

Integrated Speciality Coverages (ISC), a wholesale insurance business, sought a more effective way to incentivize its network of broker agents to bind policies. Their manually administered reward program was time-consuming, requiring them to mail out prizes, and they needed a more engaging and automated solution. They partnered with vendor BeeLiked to implement a digital sales incentive program.

BeeLiked created a fully automated "Spin the Wheel" promotion for ISC. The solution included two separate games with customized winning probabilities and automated email invites, which integrated e-gift cards for instant delivery. This eliminated all manual administration. The program successfully drove a 20% increase in broker-driven policy binds within a year, achieving ISC's goal of a cost-effective and engaging incentive.

Integrated Speciality Coverages

Jenny Hammond

Director of Marketing and Communications