Case Study: IHG Voco Hotels boosts employee motivation with BeeLiked gamified rewards

IHG Voco Hotels - Customer Case Study

IHG's Voco Hotels sought to enhance staff motivation and improve guest satisfaction scores across its international properties. The challenge was to create an engaging and cost-effective employee rewards program that would incentivize every team member, from managers to porters, to work together to achieve the perfect customer review score. They partnered with the vendor BeeLiked to implement a gamified solution.

BeeLiked created a fully automated, monthly employee rewards program centered around a digital spin wheel. The winning hotel with the highest customer satisfaction scores each month was invited to participate, with each staff member receiving a personal invitation to spin the wheel for a chance to win digital rewards. This gamified incentive program from BeeLiked successfully increased staff motivation and performance scores by up to 10% across various Voco properties.

IHG Voco Hotels

Devina Morjaria

Brand Operations Manager