Case Study: The Beano achieves a 65% conversion rate with BeeLiked scratch card gamification

The Beano - Customer Case Study

The Beano Shop sought an engaging way to celebrate the birthday of its iconic character, Dennis the Menace, and drive traffic to its online store. They partnered with the vendor BeeLiked to implement a digital gamified promotion to entice the brand's fans.

BeeLiked provided a digital scratch card campaign for the initiative. The solution was an enormous success, achieving a 65% conversion rate on entries and effectively driving traffic deep into The Beano's shop. All participants were automatically thanked, and winners received discount codes, which helped to incentivize future purchases on Beano merchandise.

The Beano