Case Study: South African Airways drives audience engagement and user-generated content with BeeLiked

South African Airways - Customer Case Study

The South African Airways engaged BeeLiked to increase audience engagement and generate user-generated content. The airline's challenge was to create a campaign that would capture data and encourage fans to actively participate in sharing the beauty of South Africa.

BeeLiked implemented a photo contest microsite where participants could submit entries and vote on submissions. The solution delivered exceptional results for South African Airways, including over 1 million website visits and 24,003 photos submitted. The campaign also generated 453,800 fan votes and 120,000 page likes, providing a significant amount of valuable user-generated content for the airline.

South African Airways