Case Study: British Heart Foundation boosts donor engagement with BeeLiked Digital Scratch Card

British Heart Foundation - Customer Case Study

The British Heart Foundation wanted to survey its donors to gauge their interest in a gamified donation format, specifically a digital scratch card game where they could also choose to donate. To help achieve this, they partnered with BeeLiked to implement a solution using its Digital Scratch Card product.

BeeLiked implemented a two-part test. The first involved a survey followed by a scratch card incentive, while the second integrated the questions directly into the scratch card's entry form for a seamless experience. The campaign run by BeeLiked was a major success, with the foundation's donors responding overwhelmingly that they would be interested in playing a regular digital scratch card game with an option to donate.

British Heart Foundation