Case Study: Macmillan Publishers drives 1M+ fan reach with BeeLiked chatbot and poll campaign

Macmillan Publishers - Customer Case Study

Macmillan Publishers, through its division St. Martin's Press, wanted to generate significant awareness for the launch of Nora Roberts' novel *Of Blood and Bone*. The challenge was to create an engaging campaign that would resonate deeply with the author's large fanbase and drive interest in the new book.

BeeLiked designed an interactive chatbot and poll that immersed fans in a scene from the novel. Users participated in a conversation with a character, selected a superpower, and received a personalized, shareable news article. This innovative solution by BeeLiked successfully extended the book's narrative to the audience. The campaign was a major success, achieving a reach of over one million views across all marketing channels.

Macmillan Publishers