Case Study: Holt Renfrew drives customer loyalty with BeeLiked's gamified Lunar New Year incentive marketing

Holt Renfrew Incentive Marketing for Customer Loyalty

The luxury department store Holt Renfrew sought a creative incentive marketing promotion to celebrate the Lunar New Year and reward its newsletter subscribers. They needed a solution that would engage their audience, drive both online and in-store sales, and seamlessly integrate with their existing point-of-sale systems for validation. To address this challenge, they partnered with the vendor BeeLiked.

BeeLiked developed a custom "Open the Envelope" gamified promotion. This digital experience mirrored the tradition of gifting a red envelope (hóngbāo) and provided each participant with a scannable coupon for a discount. The solution was launched in both English and French and successfully generated over 30,000 entries in just eight days, effectively driving customer engagement and footfall for Holt Renfrew.

Holt Renfrew

Jessica Anelli

Product Experience Manager