Case Study: McAfee boosts customer engagement with BeeLiked digital scratch-off promotions

McAfee - Customer Case Study

BeeLiked partnered with McAfee, a world-leading cyber security company, to address the challenge of maintaining strong client relationships during a period of business disruption. The client needed a virtual alternative to its traditional in-person corporate entertainment event centered around the Belmont Stakes horse races.

BeeLiked developed a secure, invite-only digital scratch-off promotion for McAfee's enterprise clients. Using BeeLiked's EntryLink technology, relationship managers sent personalized links; clients scratched a virtual card to reveal a race horse number for a chance to win prizes. The solution achieved a 71% participation rate and was praised by both McAfee and its clients for its engaging and innovative approach to virtual entertainment.

McAfee