Case Study: The Clermont Group achieves 78% page conversion and 50% opt-in rates with BeeLiked gamification

The Clermont Group - Customer Case Study

The Clermont Hotel Group sought to increase direct customer bookings and grow its opt-in marketing database, moving away from reliance on third-party booking sites. To address this challenge, they partnered with the gamification vendor BeeLiked to create an engaging promotional campaign.

BeeLiked implemented a gamified "Unwrap the Gift" birthday giveaway, offering prizes like a two-night stay and dining experiences to incentivize participation. This solution delivered significant results for The Clermont, achieving a 78% page conversion rate and a 50% opt-in rate for marketing communications, directly supporting the hotel's goal of building a more profitable and personalized direct booking channel.

The Clermont Group

Ryan Phelps

CRM Marketing Manager