Case Study: InterContinental Hotels & Resorts achieves company-wide communication reach and improved employee engagement with Beekeeper

InterContinental Hotels & Resorts - Customer Case Study

InterContinental Hotels & Resorts (InterContinental Miami) is a 600-employee luxury waterfront property with 33 departments where 375 employees (63%) do not use email. Faced with inconsistent bulletin-board updates, scheduling errors, difficulty reinforcing corporate values, and the need for reliable crisis communications, the hotel sought a mobile-first platform to reach every colleague. They chose Iconic, a custom-branded app powered by Beekeeper, to connect desk and non-desk workers across the property.

Beekeeper’s Iconic was rolled out on June 1, 2017 with training and automated onboarding; four months later Iconic had 567 users with 21% active daily and activation rose 4% during Hurricane Irma, eventually hitting a noted 60% adoption milestone. The Beekeeper solution centralized three communication streams (Buzz, Events, Room to Grow), automated TV signage, improved scheduling and cross-department visibility, reduced HR inquiries, and provided analytics for engagement—delivering measurable gains in communication speed, productivity, safety, and employee recognition.

InterContinental Hotels & Resorts

Jozenia Cruz

Human Resources and Talent Engagement