Case Study: Royal Farms achieves higher frontline engagement, retention, and regulatory compliance with Beekeeper

How thousands of convenience store workers stay informed, engaged, and connected

Royal Farms, a Mid‑Atlantic convenience store chain with over 285 locations and a 90% frontline workforce, struggled to reach and engage its store associates as it grew 10–15% annually. Email was ineffective for deskless workers and the company needed a compliant, mobile‑first communication solution to maintain state and federal labor relations requirements — so Chief People Officer Brian Roche and the IT team selected Beekeeper’s Frontline Success Platform.

Beekeeper implemented a mobile‑first platform featuring chat, streams and video, rolled out in a three‑tier pilot to company‑wide deployment in about two months, and consolidated multiple systems for cost efficiencies. As a result, Beekeeper helped boost engagement and retention across Royal Farms’ 5,700+ frontline workers, increase frontline interaction (likes and comments), mitigate compliance and legal risk, and create a more positive environment that supports better service quality and anticipated sales growth.

Royal Farms

Brian Roche

Chief People Officer